Time estimates are a great feature, especially if you are on a busy machine and have to explain when you will be finished for a colleague to start her print. Unfortunately, Simplify3D's time estimates are like that of an awful plane carrier trying to appease its customers by optimistic predictions and then arriving hours after the scheduled times.
I recorded predicted and actual times for 4 models. All of them were widely off the mark and all were predicted to finish much before the actual end time. On average the underestimation was a whopping 30%, i.e. you expect 3h hours and it lasts 4 (see below or http://1drv.ms/21wF4Oa) printing on a Flashforge Creator Pro with dual extrusion.
I understand that it's hard to make predictions for many different machines but a little closer to reality would be great. If this were an airline and I'm always 30% later, I'd have quit that company already.